Want more sales from the visitors you already have? These 5 simple UX fixes can quickly increase conversions on your online store, even if you are not technical.
Modern shoppers make decisions fast. If your store is confusing, slow, or hard to buy from, they will back out and go somewhere else. The good news is that you do not need to be a developer to make powerful, conversion-boosting improvements to your website. With a few clear, practical changes, you can make your store easier to shop, easier to trust, and easier to buy from.
At Wedū Media, we recently helped our partner agency Mervin Media upgrade the WIX e-commerce website for their client Jerry’s Faves. By improving how people shop from the homepage, category pages, and product pages, and by adding smarter product recommendations, we created a smoother experience that encourages more people to complete their purchase.
This guide will walk you through the same top 5 UX tips we apply to real client stores. Each tip is written in plain language so that non-technical store owners can understand exactly what to look for and what to improve.
1. Make It Easy to Buy From Every Page
One of the most common problems we see on e-commerce sites is that it is simply too hard to buy. Shoppers have to click through multiple pages before they can add a product to the cart. Every extra step gives them a chance to change their mind or get distracted.
On the Jerry’s Faves store, customers used to be able to add products to the cart only after clicking into the individual product page. The homepage and category pages were more like a catalog. People could look, but they could not buy directly.
We changed that. Now, customers can:
- Add products to the cart from the homepage
- Add products to the cart from category and collection pages
- Still add products from the individual product page if they want more details
This simple shift turns every page into a selling page. Customers no longer have to “work” to buy. If they see something they like, they can add it to the cart instantly.
How you can apply this to your store
- Check your homepage: Can customers add a product to the cart without leaving the page?
- Open your category or collection pages: Do they have clear, visible “Add to Cart” or “Buy Now” buttons?
- Review your product grid: Are the buttons easy to see on both desktop and mobile?
If the answer is no for any of these, start by enabling quick “Add to Cart” buttons wherever your products are shown. Most platforms, including Shopify, WordPress, and WIX, have built-in settings or simple apps that allow this.
Remember, customers should be able to go from “I like that” to “It is in my cart” in one click from almost anywhere on your site.
2. Use Smart Product Recommendations to Increase Cart Size
Amazon popularized “Customers also bought” and “Frequently bought together” for a reason. These patterns work. They gently guide shoppers toward other products they may like without being pushy or salesy.
For Jerry’s Faves, we implemented a recommended products section so that when a customer looks at a product, they also see related items that pair well with it. This encourages people to discover more flavors, more bundles, or more variations they might not have searched for on their own.
Why recommendations matter
- They help customers find more of what they like without effort.
- They increase average order value by encouraging add-on purchases.
- They reduce decision fatigue by offering a small, curated set of options.
Types of recommendations you can use
- Customers also bought – shows items commonly purchased together.
- You might also like – suggests similar or complementary products.
- Pairs well with – great for food, fashion, or bundled products.
- Best sellers in this category – helps unsure customers start somewhere proven.
How you can apply this to your store
- Choose one or two recommendation styles that make sense for your products.
- Add a recommendation block to your product pages and, if possible, to your cart page.
- Make sure recommended products are relevant. Do not show random items just to fill space.
You do not need advanced artificial intelligence to start. Many platforms have simple “related products” features that work extremely well when your categories and tags are set up properly.
3. Upgrade Your Product Visuals for Trust and Clarity
Your product photos are often the first thing customers notice and one of the last things they remember. Blurry, inconsistent, or confusing images can quietly damage trust, even if your products are excellent.
On Jerry’s Faves, we cleaned up the product visuals so that everything looks more consistent, clear, and professional. For a brand built around flavor, quality, and personality, the visuals had to reflect that.
Good product visuals should:
- Show the product clearly, without cluttered backgrounds.
- Use consistent lighting, angles, and styling across the catalog.
- Help customers quickly understand what the product is and why they will love it.
- Load quickly so they do not slow down the page.
Simple steps to improve your visuals
- Use the same background style for all images (for example, white or light neutral).
- Make sure all product images are approximately the same size and orientation.
- Include at least one close-up image and one lifestyle or context image where appropriate.
- Compress images so they load fast, especially on mobile.
You do not have to re-shoot your entire catalog overnight. Start with your best-selling products, then work your way through the rest over time. Customers often judge your whole brand by these top items, so improving them first creates maximum impact.
4. Simplify Navigation So Customers Never Feel Lost
A great e-commerce experience feels like a guided tour, not a puzzle. Visitors should always know where they are, what they are looking at, and how to get to something else they might like.
When we review navigation for stores like Jerry’s Faves, we look for ways to reduce clutter and make shopping paths obvious. The homepage should highlight key categories and products, and the menu should be simple, clear, and free from unnecessary options.
Questions to ask about your navigation
- Can a new visitor find your best sellers within two clicks?
- Are your main product categories clearly labeled in words your customers actually use?
- Is your menu overloaded with pages that do not help customers shop?
- Is your search bar easy to find and use?
Practical changes you can make
- Group products into logical categories and avoid having too many top-level items.
- Add clear call-to-action sections on your homepage such as “Shop Best Sellers” or “Shop by Category.”
- Make sure your cart and account icons are always visible on both desktop and mobile.
- Remove or hide pages that do not assist the shopping journey from the main navigation.
Your goal is for a customer to say, “I see exactly where to click next,” at every step. When they are never confused about where to go, they are far more likely to keep browsing and keep adding items to their cart.
5. Remove Friction From the Cart and Checkout Experience
Even if your store looks fantastic and your products are appealing, a clumsy cart or checkout process can ruin everything at the last moment. This is where a lot of revenue is lost. The fewer obstacles your customers face when they are ready to buy, the more sales you will make.
Common friction points to look for
- Checkout forms that ask for too much information.
- Unexpected shipping costs that only appear at the very end.
- Slow-loading cart or checkout pages.
- Buttons that are hard to see or tap on mobile.
- No guest checkout option, forcing account creation.
How to make checkout smoother
- Use a simple, single-page checkout if your platform supports it.
- Show shipping estimates or options earlier in the process so customers are not surprised.
- Make your primary buttons (like “Checkout” and “Place Order”) large, clear, and high contrast.
- Enable guest checkout so new customers can buy quickly without creating an account.
- Test your checkout on a phone and ask yourself, “Is this easy with one hand?”
On stores like Jerry’s Faves, we continually look for small ways to reduce steps and decisions in the checkout flow. Even a minor improvement, such as making the checkout button more visible or removing one unnecessary field, can have a measurable impact on conversions.
Bringing It All Together
You do not need advanced development skills to start improving your store’s user experience. By making it easy to buy from every page, adding smart product recommendations, upgrading your visuals, simplifying navigation, and smoothing out the checkout process, you give your customers exactly what they want: a simple, enjoyable way to buy products they love.
At Wedū Media, we use these same principles when working with partner agencies like Mervin Media and their clients such as Jerry’s Faves. If you feel that your store looks good but is not converting the way it should, these UX fixes are the best place to start.
And if you would like help reviewing or implementing these changes, our team can audit your e-commerce experience, identify the friction points, and apply proven improvements tailored to your platform, whether you are on WIX, Shopify, or WordPress.
